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	<title>-: Give Good Face : &#187; Videos</title>
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		<title>HD Video Tutorial: Intense Smoky Eyes</title>
		<link>http://givegoodface.com/2010/08/hd-video-tutorial-intense-smoky-eyes/</link>
		<comments>http://givegoodface.com/2010/08/hd-video-tutorial-intense-smoky-eyes/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:25:28 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[How-To/Tutorials]]></category>
		<category><![CDATA[Jordan Liberty]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=420</guid>
		<description><![CDATA[It&#8217;s finally arrived &#8212; the first GGF video tutorial in all its high definition glory! Some of you may remember that we filmed these in November of 2009 (which explains why my fingers look like vienna sausages, I&#8217;ve lost 30lbs since then). The lovely Joy Yana rocks this look in my upcoming makeup book, Give [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">It&#8217;s </span><em><span style="color: #000000;">finally</span></em><span style="color: #000000;"> arrived &#8212; </span><span style="color: #993366;">the first GGF video tutorial</span> <span style="color: #000000;">in all its high definition glory! Some of you may remember that we filmed these in November of 2009 (which explains why my fingers look like vienna sausages, I&#8217;ve lost 30lbs since then). The lovely Joy Yana rocks this look in my upcoming makeup book, </span><em><span style="color: #000000;">Give Good Face</span></em><span style="color: #000000;">, and volunteered to model this look for all of you on video! </span></p>
<p><span style="color: #000000;">Because these tutorials are like nothing else on the internet, they require a little explanation. </span><em><span style="color: #000000;">You&#8217;ll notice that I am not speaking throughout the makeup application.</span></em><span style="color: #000000;"> This is for several reasons. First, because of the HD clarity, they require far less narration as the steps are much easier to follow visually. Also, because I am not demonstrating this application on myself (as so many bloggers do), we felt it would be too distracting for me to cut in with narration throughout the video. If you aren&#8217;t a visual learner, the video contains annotations that link back to this blog entry, which contains detailed instructions that can be saved and bookmarked (below).</span></p>
<p><strong><em><span style="color: #000000;">Format:</span></em></strong></p>
<p><span style="color: #000000;">After the new opening titles (aren&#8217;t the colors fantastic?), you&#8217;ll see a quick flash of the look and a </span><strong><em><span style="color: #000000;">difficulty level:</span></em></strong></p>
<p><em><span style="color: #008000;"><strong>BASIC</strong></span></em><span style="color: #008000;"><strong>:</strong></span> <span style="color: #000000;">Requires very little application skill.</span></p>
<p><em><strong><span style="color: #993300;">INTERMEDIATE</span></strong></em><strong><span style="color: #993300;"> (this video):</span></strong> <span style="color: #000000;">Requires a comfortable level of application skill.</span></p>
<p><em><span style="color: #993366;"><strong>PROFESSIONAL</strong></span></em><span style="color: #993366;"><strong>:</strong></span> <span style="color: #000000;">Requires advanced application skills.</span></p>
<p><span style="color: #000000;">Because this look is a fashion look, it is not for beginners. However, because this look does not require much precision, it is not as difficult as a professional application.</span></p>
<p><strong><em><span style="color: #000000;">Products used (listed in the video as well):</span></em></strong></p>
<p><em>Yaby</em> &#8216;Buff&#8217; Liquid Foundation<br />
<em>Yaby</em> &#8216;Daisy&#8217; Corrector<br />
<em>Urban Decay</em> &#8220;Good Karma&#8221; Blush Brush<br />
<em>Smashbox</em> &#8216;Fair&#8217; HD Concealer<br />
<em>Smashbox</em> #4 Concealer Brush<br />
<em>Smashbox</em> &#8216;Fair&#8217; Halo Hydrating Perfecting Powder<br />
<em>Red Earth</em> Large Powder Brush<br />
<em>Paula Dorf</em> Bronzing Fan Brush<br />
<em>Make Up For Ever</em> Contour Kit #4<br />
<em>Smashbox</em> Photo Finish Lid Primer<br />
<em>Smashbox</em> &#8216;Caviar&#8217; Cream Liner<br />
<em>Smashbox</em> #15 Definer Brush<br />
<em>Make Up For Ever</em> &#8216;Black 4&#8242; Eyeshadow<br />
<em>Smashbox</em> #10 Crease Brush<br />
<em>Smashbox</em> &#8216;Cinnamon Toast&#8217; Eyeshadow<br />
<em>Smashbox</em> #3 Large Shadow Brush<br />
<em>Smashbox</em> #20 Double-Ended Smudge Brush<br />
<em>Laura Mercier</em> &#8216;Alloy&#8217; Metallic Creme Color (NOT &#8216;PLATINUM&#8217; as noted in the video)<br />
<em>Sonia Kashuk</em> Spoolie<br />
<em>Smashbox</em> &#8216;Midnight Black&#8217; Jet Set Waterproof Gel Eyeliner<br />
<em>Smashbox</em> #21 Arced Liner Brush<br />
<em>Givenchy</em> Black Phenomen&#8217;Eyes Mascara<br />
<em>Ardell</em> #120 False Eyelashes and White or Black Lash Adhesive<br />
<em>MAC</em> &#8216;Dervish&#8217; Lip Pencil<br />
<em>Make Up For Ever</em> #22 Rouge Artist Intense Lipstick<br />
<em>Smashbox</em> #6 Lip Brush</p>
<p><strong><em><span style="color: #000000;">Instructions:</span></em></strong></p>
<p><strong><em><span style="color: #993366;">Step 1: Buff Foundation Over Prepped Skin</span> </em><span style="font-weight: normal;"><span style="color: #000000;">This is a technique I use a lot to give the skin an airbrushed appearance. You&#8217;re literally using a fluffy brush to apply a liquid or cream product. Apply a dab of foundation to the back of your hand, dip the tip of your brush into the color, and apply to the face. Use</span><em><span style="color: #000000;"> light</span></em><span style="color: #000000;"> pressure and work in quick, tight circles. I use pressure in the video, but if you look, my model&#8217;s head isn&#8217;t jerking all over. Light pressure; don&#8217;t kill your model. Make sure you use a synthetic brush made of taklon or nylon as they are less likely to breed bacteria and are easier to clean. Also, wet products tend to destroy brushes. Synthetics hold up way better to moisture. </span></span></strong></p>
<p><strong><span style="font-weight: normal;"><em><strong><span style="color: #993300;">Step 2: Apply Concealer</span> </strong> </em><span style="color: #000000;">Joy has very little darkness under her eyes, and for most women, a cream concealer is way too heavy for the sensitive skin in that area. Using a liquid concealer, I&#8217;m lightly sweeping the color under her eyes using a flat concealer brush. Often times, I will use a fluffy brush to diffuse the product (usually with more mature skin), similar to how we applied the foundation. For an instant &#8220;lifted&#8221; look, apply concealer to the outer corners of the features. This de-emphasizes darkness that may make the face look tired. Also, lift the eyes by applying concealer over the brow. And of course, use concealer on any blemishes.</span></span></strong></p>
<p><em><strong><span style="color: #757205;">Step 3: Apply Powder </span></strong> </em><span style="color: #000000;">Use a large brush to apply powder over the face and neck. Because makeup photographs differently than skin, it&#8217;s important to apply powder down the neck if your model will be the subject of a photo. I prefer a powder with color, as they provide additional coverage, but a translucent works fine as well. Also, I usually go for a powder with hydrating properties to prevent a sandy appearance.</span></p>
<p><em><strong><span style="color: #008000;">Step 4: Define the Cheeks</span></strong> </em><span style="color: #000000;">Repeat after me: less is more.</span><span style="font-weight: normal;"><span style="color: #000000;"> Your goal is to create the illusion of depth with a </span><em><span style="color: #000000;">subtle</span></em><span style="color: #000000;"> shadow. Contour shades should be on the cool side, which is why bronzers make terrible contour colors. Warm shades, like bronzers, can make the skin look dirty. Use a fan brush to add depth to the hollows of the cheekbones. Work fast and apply very little pressure to the brush. You want a soft wash of darker color, not a racing stripe.</span></span></p>
<p><span style="font-weight: normal;"><em><strong><span style="color: #008080;">Step 5: Prime the Eyelids Using Fingertips </span></strong> </em><span style="color: #000000;">Eye primers enhance pigment colors, prevent creasing, and extend the wear of your shadow. Using concealer or foundation on the lids will not help with wear or creasing. Use fingertips to apply.</span></span></p>
<p><span style="font-weight: normal;"><em><strong><span style="color: #3923db;">Step 6: Apply a Dark Base</span></strong> </em><span style="color: #000000;">We&#8217;re not in Kansas, anymore! I&#8217;m starting our smoky eye with a black cream base. This is hands down the easiest way to create a deep smoky eye without any shadow falling on the cheeks. Use a blunt brush to pat cream liner on the lid from lash line to crease. This does not have to be perfect, but do your best. Do not extend the color past the end of the eye out onto the cheek.</span></span></p>
<p><span style="font-weight: normal;"><strong><span style="color: #800080;"><span style="color: #6322aa;">Step 7: Follow With Eyeshadow</span> <span style="font-weight: normal;"><span style="color: #000000;">Smoky does not always mean black. Smoky is a technique, not a color. For this video, I&#8217;m using a deep matte black, but a dark cabernet or navy look sensational! Use a fluffy brush to apply shadow right over the cream. First pat the color on, then blend. Work from lash line to crease, again, not extending higher than the crease or past the end of the brow. </span></span></span></strong></span></p>
<p><strong><span style="color: #993366;">Step 8: Apply Satin Eyeshadow</span></strong> <span style="font-weight: normal;"><span style="color: #000000;">To give our smoky eye an incredible metallic finish, we&#8217;re applying our lightest shade LAST. Use a large shadow brush to sweep the shadow from the lash line all the way to the brow. I used a satin taupe shade for this look. Use whatever color you like, just make sure you don&#8217;t choose a color too light.</span></span></p>
<p><span style="color: #993366;"><span style="color: #993300;"><strong>Step 9: Define Lower Lash Line</strong></span> <span style="color: #000000;">Use a smudge brush to drag the matte black shadow lightly across the lower lash line. </span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #757205;"><strong>Step 10: Fill Brows</strong></span> <span style="color: #000000;">One of my special touches on this look is the slightly metallic brow. Use a spoolie to run a generous amount of metallic creme color through the brow.</span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #008000;"><strong>Step 11: Line the Eyes</strong></span> <span style="color: #000000;">Use a liner brush to apply black gel liner across the upper lash line. Use a smudge brush or cotton swab to diffuse and soften the line by pulling the liner lightly upward and smudging.</span></span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #008080;"><strong>Step 12: Apply Mascara</strong></span> <span style="color: #000000;">Only apply ONE COAT of mascara (top and bottom lashes). We&#8217;ll apply one more coat after we apply false eyelashes. If you aren&#8217;t applying false eyelashes, go ahead and layer on the mascara as heavy as you like!</span></span></span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #3923db;"><strong>Step 13: False Eyelashes</strong></span> <span style="color: #000000;">The key to applying false eyelashes is patience. Apply the glue, wait 30-45 seconds, then put the lashes on. Get them as close to your natural lash line as possible. Apply one more coat of mascara to blend the lashes with your own.</span></span></span></span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><strong><span style="color: #6322aa;">Step 14: Line and Fill the Lips</span></strong> <span style="color: #000000;">Even though this is a nude lip, liner is necessary to keep the lips from disappearing into the face! Use a rose nude color to line and fill the lips.</span></span></span></span></span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #993366;"><strong>Step 15: Apply Nude Lipstick</strong></span> <span style="color: #000000;">Apply a creamy nude shade (from the tube or with a brush) to finish the look!</span></span></span></span></span></span></span></span></p>
<p><span style="color: #993366;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;"><br />
</span></span></span></span></span></span></span></span></p>
<p><span style="color: #000000;">I hope you all enjoyed &#8211; can&#8217;t wait to bring you the next tutorial!!!</span></p>
<p>Videography: Jordan Liberty</p>
<p>Photography: Jonathan Sorber</p>
<p>Hair: Felipe&#8217;G</p>
<p>Wardrobe: Belle Morte</p>
]]></content:encoded>
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		<title>Woman of Style: Christina Aguilera</title>
		<link>http://givegoodface.com/2010/05/woman-of-style-christina-aguilera/</link>
		<comments>http://givegoodface.com/2010/05/woman-of-style-christina-aguilera/#comments</comments>
		<pubDate>Sun, 02 May 2010 04:48:05 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=399</guid>
		<description><![CDATA[Over the years, I&#8217;ve loved watching Christina Aguilera&#8217;s image. She&#8217;s an experimental sex symbol a la Madonna, and even though many of her styles bear that influence, she has definitely established a look that is her own. Whether it be her racy new video for &#8220;Not Myself Tonight,&#8221; her ravishing red lips in &#8220;Candyman,&#8221; or [...]]]></description>
			<content:encoded><![CDATA[<p>Over the years, I&#8217;ve loved watching Christina Aguilera&#8217;s image. She&#8217;s an experimental sex symbol a la Madonna, and even though many of her styles bear that influence, she has definitely established a look that is her own. Whether it be her racy new video for &#8220;Not Myself Tonight,&#8221; her ravishing red lips in &#8220;Candyman,&#8221; or her raunchy dance moves in &#8220;Dirrty&#8221;, I always know when I&#8217;m watching <em>Christina</em>.</p>
<p>And of course, I love her makeup! In her &#8220;Fighter&#8221; video, bold lashes mimic the look of moth&#8217;s wings, giving the video a strong aesthetic that is beautiful and haunting. &#8220;Dirrty&#8221; is a video I reference a lot with my personal makeup style. I&#8217;m a huge fan of smoldering eyes, and Christina rocked carbon black smoky eyes with flawless tan skin and a baby pink pout in that video. It was to die for. She is also a lover of red lips, which she has adorned in several videos as well as on the red carpet. This has given her dirty girl image a little Marilyn appeal, and I consider it her trademark.<br />
<div class="wp-caption alignleft" style="width: 229px"><img title="Christina Aguilera Photos" src="http://www.givegoodface.com/header/t_aguilera2.jpg" alt="Memorable Christina Looks." width="219" height="657" /><p class="wp-caption-text">Memorable Christina Looks.</p></div></p>
<p><div class="wp-caption alignleft" style="width: 229px"><img title="Christina Aguilera Not Myself Tonight Video Photos" src="http://www.givegoodface.com/header/t_aguilera3.jpg" alt="Christina Aguilera Not Myself Tonight Video Stills." width="219" height="657" /><p class="wp-caption-text">Christina Aguilera &quot;Not Myself Tonight&quot; Video Stills.</p></div><br />
You can find Christina in red lipstick most recently in her video for &#8220;Not Myself Tonight,&#8221; which debuted on April 30, 2010. The video, directed by the legendary Hype Williams (think TLC, &#8220;No Scrubs&#8221;), is a diamond-studded latex and bondage freak show that somehow still looks deliciously glossy. Watching her tiny figure bust through some sexy choreography while amply sporting skin-tight latex, I remember that this woman is a mom. With that body. Can you believe it? Whatever diet she&#8217;s on, sign me up!</p>
<p>Check out the video above, or the stills to the left. &#8220;Not Myself Tonight&#8221; is available for purchase on iTunes and is the leading single off her upcoming album &#8220;Bionic.&#8221;</p>
]]></content:encoded>
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		<title>The Makeup Mafia: June 1st!</title>
		<link>http://givegoodface.com/2010/04/the-makeup-mafia-june-1st/</link>
		<comments>http://givegoodface.com/2010/04/the-makeup-mafia-june-1st/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 02:51:19 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Site]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=388</guid>
		<description><![CDATA[Give Good Face is launching its official Makeup Mafia across the globe! On June 1, sign up right here at givegoodface.com (see details below)!  This will all be available at the MAFIA tab at the top of this page!
What is it?:
The Makeup Mafia is an exclusive membership (like a street team, only way better) for [...]]]></description>
			<content:encoded><![CDATA[<p><em>Give Good Face</em> is launching its official <strong>Makeup Mafia </strong>across the globe! On June 1, sign up right here at givegoodface.com (see details below)!  This will all be available at the MAFIA tab at the top of this page!</p>
<p><strong><em>What is it?:</em></strong></p>
<p>The <strong>Makeup Mafia</strong> is an exclusive membership (like a street team, only way better) for makeup artists and beauty aficionados. Once you&#8217;ve joined, you&#8217;ll be eligible to enter makeup contests, receive inside information from our celebrity members, and get all the dirt on <em>Give Good Face</em>, the upcoming makeup book that demystifies makeup&#8217;s biggest secrets! You&#8217;ll also be eligible to attend meet-and-greets and makeup events as they become available! Once you&#8217;re in &#8212; YOU&#8217;RE IN!</p>
<p><strong><em>Types of Memberships and How to Apply:</em></strong></p>
<p><em><strong><span style="color: #008000;">Mafia Member:</span></strong></em></p>
<p><span style="color: #800080;"><span style="color: #008000;">If you&#8217;re registered with givegoodface.com, you&#8217;re </span><em><span style="color: #008000;">automatically</span></em><span style="color: #008000;"> a member. Otherwise, if you have a name and email address &#8211; you&#8217;re in! Signup can be done in 10 seconds right here at givegoodface.com.</span></span></p>
<p><span style="color: #800080;"><strong><em><span style="color: #008000;">Perks:</span></em></strong><span style="color: #008000;"> Free email updates on Give Good Face and insider tips and tricks from the pros!</span></span></p>
<p><em><strong><span style="color: #003366;">Pro Mafia Member:</span></strong></em></p>
<p><span style="color: #003366;">To sign up for a Pro membership, you need to show us you&#8217;re a working makeup artist. You will need to submit, via email, a scan of your professional business card along with a tear sheet or website of your work (this includes modelmayhem and onemodelplace accounts).</span></p>
<p><span style="color: #003366;"><strong><em>Perks:</em></strong> All the perks of a Mafia Member, but you can also participate in makeup contests and pro events. You will also receive exclusive information from industry pros and deals from artist cosmetic lines. </span></p>
<p><em><strong><span style="color: #993366;">VIP Mafia Member:</span></strong></em></p>
<p><span style="color: #993300;"><span style="color: #993366;">To sign up for a Pro membership, you need to show us you&#8217;re a working makeup artist. You will need to submit, via email, a scan of your professional business card along with a tear sheet or website of your work (this includes modelmayhem and onemodelplace accounts). VIP members also submit a photo of themselves wearing Give Good Face &#8220;Mafia Merchandise&#8221; to be featured on givegoodface.com. Upon approval, their photo will be tagged with their name and information in our hall of fame for the world to see. GGF gets 100k+ hits a month &#8211; now </span><em><span style="color: #993366;">that&#8217;s </span></em><span style="color: #993366;">some good free promo!</span></span></p>
<p><span style="color: #800080;"><strong><em><span style="color: #993366;">Perks:</span></em></strong><span style="color: #993366;"> All the perks of a pro membership, plus your photo in the hall of fame!</span></span></p>
<p><em><strong><span style="color: #000000;">Mafioso:</span></strong></em></p>
<p><span style="color: #993300;"><span style="color: #000000;"><span style="color: #000000;">To sign up for a Mafioso membership, you need to show us you&#8217;re a working makeup artist. You will need to submit, via email, a scan of your professional business card along with a tear sheet or website of your work (this includes modelmayhem and onemodelplace accounts). Mafiosos also submit a photo of themselves </span><em><span style="color: #000000;">with a celebrity</span></em><span style="color: #000000;"> wearing Give Good Face &#8220;Mafia Merchandise&#8221; to be featured on givegoodface.com. Upon approval, their photo will be tagged with their name and information in our hall of fame for the world to see. </span></span></span></p>
<p><span style="color: #800080;"><strong><em><span style="color: #000000;">Perks:</span></em></strong><span style="color: #000000;"><span style="color: #000000;"> All the perks of a pro membership, plus your photo </span><em><span style="color: #000000;">featured</span></em><span style="color: #000000;"> in the hall of fame!</span></span></span></p>
<p>More details to come!</p>
]]></content:encoded>
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		<title>Behind-the-Scenes Video of GGF!</title>
		<link>http://givegoodface.com/2010/01/behind-the-scenes-video-of-ggf/</link>
		<comments>http://givegoodface.com/2010/01/behind-the-scenes-video-of-ggf/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 05:41:47 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Jordan Liberty]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=339</guid>
		<description><![CDATA[Here&#8217;s some fun behind-the-scenes footage taken with my handycam. Writing a book is a lot of work, and I have the best team a guy could ask for! This video shows just a few of the things you WON&#8217;T be seeing in my upcoming HD blogs, but I couldn&#8217;t resist sharing! From fashion shows and [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s some fun behind-the-scenes footage taken with my handycam. Writing a book is a lot of work, and I have the best team a guy could ask for! This video shows just a few of the things you WON&#8217;T be seeing in my upcoming HD blogs, but I couldn&#8217;t resist sharing! From fashion shows and photoshoots to sushi and song, this is a glimpse of what my life has been like over the past 18 months on set shooting &#8216;Give Good Face.&#8217;</p>
]]></content:encoded>
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		<title>(Espanol) Basic Products for Beginners</title>
		<link>http://givegoodface.com/2009/08/espanol-basic-products-for-beginners/</link>
		<comments>http://givegoodface.com/2009/08/espanol-basic-products-for-beginners/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 23:35:26 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[How-To/Tutorials]]></category>
		<category><![CDATA[Videos]]></category>

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		<description><![CDATA[Recently I was contacted by the lovely Sandra Gata, who wanted to be a guest blogger on givegoodface.com all the way from Madrid. She wanted to write a short guide for beginners on a budget, and has done so both in english and spanish. I especially love the accompanying video (in espanol) &#8211; thanks so [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I was contacted by the lovely Sandra Gata, who wanted to be a guest blogger on givegoodface.com all the way from Madrid. She wanted to write a short guide for beginners on a budget, and has done so both in english and spanish. I especially love the accompanying video (in espanol) &#8211; thanks so much Sandra!</p>
<p><em><strong>&#8216;Basic Products For Your Kit&#8217;<br />
Sandra Gata</strong></em></p>
<p>Do you ever wonder if you <em>really</em> need another mascara or beautiful lipgloss? Maybe you just started with make up and you&#8217;re still not sure about what basic products you need or which items you should really invest in. Well that&#8217;s okay! I&#8217;ve made a simple review of my essential products (at a reasonable price) to help start your own basic makeup kit.</p>
<p>The first thing you need is a quality <strong>foundation:</strong> A good foundation is absolutely essential, so choose one with a creamy texture if your skin is dry, or a fluid oil-free foundation if your skin is oily.  ALWAYS match the colour of your skin (not darker or lighter), you don&#8217;t want to look like you&#8217;re wearing a mask!  </p>
<p>A <strong>concealer</strong> is also very important!  Concealers work to correct the dark circles below your eyes and any other blemishes you may have. Choose a colour that is slightly lighter than your skin with a heavier texture that will cover very well. </p>
<p><strong>Blush</strong> gives the skin a healthy appearance. I recommend you invest in two different shades so you can mix, match, and create different looks. For example: one pink and one peach &#8211; both of those colours look great with all skin tones. If you can only buy one, choose your favourite or whichever one will compliment your skin the best.</p>
<p>A good <strong>eye pencil </strong>works well to make your eyes stronger and to give the appearance of fuller eyelashes. You may choose brown if you are blond and your eyes are light, but in my opinion your best bet is always black, no matter the colour your hair is! </p>
<p><strong>Mascara</strong> is a basic product that you can purchase in 3 basic basic tones: black, brown and transparent. As I mentioned with the eye pencil, your best bet is always black for definition. Choose a transparent mascara if your eyelashes are already thick and dark (and you&#8217;re not looking for any more intensity). Brown mascara is, again, for girls with very fair eyes and eyelashes.</p>
<p><strong>Eyeshadow duos</strong> in pinks, peaches, or browns are another very basic product that you can use on a daily basis. Invest in this product! Duos provide you with two versions of a basic colour that blends with your skin, and at the same time makes the colour of your eyes pop! Apply the lighter colour to the eyelid and the darker to the crease (just under the brow bone), and blend them together very well!</p>
<p>A girl needs a good <strong>lipstick.</strong> Any self-respecting girl would not be found dead without a good lipstick in her purse! Choose your favourite colour &#8211; if you can&#8217;t decide, ask the shop assistant for help. There is a never-ending range of shades and colours to match all skin and hair colours that will make you look great! Take your time and choose the perfect lipstick, once you have the right one, it will never let you down. </p>
<p>Lastly, you need (at least) <strong>two basic brushes.</strong> Brushes are worth the investment, so try to look for the best because they will be with you for years. A medium size fluffy brush will work for applying blush &#8211; and another, smaller, fluffy brush for applying eyeshadows. </p>
<p><em><strong>&#8216;Tu Kit de Maquillaje Basico&#8217;<br />
Sandra Gata</strong></em></p>
<p>Seguro que muchas veces te preguntas si realmente necesitáis otra máscara u otro lipgloss, o a lo mejor, estás empezando a maquillarte y no sabes qué productos son necesarios y deberías adquirir. Pues bien, vamos a hacer un repaso de lo que considero productos básicos y a buen precio para crear tu kit de maquillaje básico.</p>
<p>Lo primero que vas a necesitar es una buena <strong>base:</strong> elige la base hidratante si tu piel es seca y la fluida si tu piel es más grasa. Siempre elige el tono de tu piel y ningún otro más, cuídate de elegir un tono más claro u otro más oscuro, no se trata de crear una máscara.</p>
<p>Un <strong>corrector</strong> también es importante, cubre las ojeras y otras imperfecciones de la piel. Elige un color, ahora sí, más claro, y cubriente.</p>
<p><strong>Colorete,</strong> importantísimo para dar un efecto de buen aspecto. Te recomiendo que tengas al menos dos tonos para poder combinar: rosado y melocotón. Ambos colores quedan bien a todos los tonos de piel y son una inversión duradera. Si sólo puedes elegir uno, elige tu preferido.</p>
<p>Lápiz negro o marrón <strong>de ojos.</strong> Te servirá para delinear tus ojos y hacer más espesas tus pestañas. Elige marrón si eres muy rubia y de ojos muy claros y negro si tienes otro cualquier tono de pelo. En mi opinión, una apuesta segura es siempre el negro seas como seas.</p>
<p><strong>La máscara de pestañas.</strong> Tres colores son básicos: transparente, negro y marrón. Tal y como pienso con el lápiz de ojos, una apuesta segura es el negro. Sólo elige el transparente en el caso de que tus pestañas sean muy oscuras y gruesas y no quieras añadirle más intensidad a tu mirada. El marrón, de nuevo para chicas con los ojos muy claros y pestañas claras</p>
<p><strong>La sombra de ojos</strong> básica que podemos adquirir en mejor relación calidad/precio y que es una apuesta segura es una sombra de ojos en tonos rosados, melocotón o tostados en dúo. Ya sabes, uno más claro y otro más oscuro. El más claro lo aplicas en el párpado móvil y el más oscuro en la arruga del párpado, justo encima del hueso, creando un arco.</p>
<p>Por último, un <strong>lápiz de labios.</strong> Elige el color que más te guste, déjate asesorar en la tienda. Para cada color de piel y pelo, hay una gran gama de colores que te pueden quedar bien. Tómate tu tiempo y elige un color que te guste.</p>
<p>¡Ah! <strong>Y un par de brochas.</strong> Invierte en ellas, que sean buenas, te durarán muchos años. Una brocha de tamaño medio para aplicar el colorete y otra tamaño pequeño para aplicar la sombra de ojos.</p>
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		<title>Crime Pays.</title>
		<link>http://givegoodface.com/2009/07/crime-pays/</link>
		<comments>http://givegoodface.com/2009/07/crime-pays/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 06:40:06 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[How-To/Tutorials]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=75</guid>
		<description><![CDATA[Doe Deere is the creator of Lime Crime makeup, and we love her for it! Recently there was a feature on her blog about being a business owner, which I just had to share. Below is the article and above is a video tutorial of Lime Crime pigments (in action) by Leesha of xsparkage.
Before I [...]]]></description>
			<content:encoded><![CDATA[<p>Doe Deere is the creator of Lime Crime makeup, and we love her for it! Recently there was a feature on her blog about being a business owner, which I just had to share. Below is the article and above is a video tutorial of Lime Crime pigments (in action) by Leesha of xsparkage.</p>
<p><em>Before I dive headfirst into dispersing business advice, I’d like to say that I’m not a business maven. I’m just an entrepreneur who got lucky and hopped on the wave at the right time. But then I realized how stupid it was not to share when so many people are looking to start their own business (or take an existing one to the next level)! When I talk about commerce, it’s not because I claim to know everything about how the market works or how to build an empire. The purpose is to share how I did it, what worked for me, and how I’ve learned along the way. Hope some of you find this helpful and inspirational.</p>
<p>Questions asked by Alexandra H-T (good luck with your school project!)</p>
<p><strong>When did you first start thinking about starting Lime Crime?</strong></p>
<p>I enjoyed bright eyeshadows for as long as I can remember, but didn’t think of starting my own line until summer 2008. It took me 3-4 months to do all the research and get ready for the big jump. LimeCrimeMakeup.com was launched on Halloween 2008 – how very symbolic! <img src='http://givegoodface.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>Why did you choose Lime Crime to be the name?</strong></p>
<p>It used to be the name of my fashion line, active 2004-2006. I slowly transitioned into makeup tutorials and before I knew it, people began associating it with colorful makeup. When the idea of the makeup line was born, I knew there wasn’t a more perfect name for it!</p>
<p><strong>Did you face any problems starting up?</strong></p>
<p>Of course. My biggest concern was finding the right packaging, coming up with the colors, and building the website. I had to learn about PHP and eCommerce from scratch. Now that I think about it, the whole idea was nerve-wrecking – to make something that nobody else has. I knew I liked my makeup bright, but what if no one else cared? I’m very glad I got over my fear in the end and went through with the launch.</p>
<p><strong>Other than the gap that you saw in the market for bright, blendable eyeshadow, why did you start Lime Crime?</strong></p>
<p>For myself. I wanted a product I’d be 100% happy with.</p>
<p><strong>Have you always had an interest in business?</strong></p>
<p>When I was little, I overheard my mother’s friend say that “making money is better than sex”. She was quite a vulgar lady, yes, but I was intrigued. <img src='http://givegoodface.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><strong>How about make-up? Have you had a passion for it early on?</strong></p>
<p>More like a life-long fixation on glamor and theatricality. My mother didn’t object to me wearing makeup to anywhere but school, and I distinctly remember insisting on painting our faces prior to performing some makeshift magic ritual, haha. I clearly viewed cosmetics as a way to enhance experiences, and still do. Makeup brings magic to everyday life and makes special events even more spectacular!</p>
<p><strong>Did you have any business experience prior to starting Lime Crime?</strong></p>
<p>Somewhat. When I was 14, I started my first make-shift business selling temporary tattoos (a huge hit with my 13 year-old classmates). In my early 20s, I launched the fashion line which introduced my work to a wider audience and got my name out.</p>
<p><strong>Do you own Lime Crime out-right or have a business partner?</strong></p>
<p>We have a 50/50 ownership with Mark, my life &#038; business partner. It must be amusing to be a guy in cosmetics (people don’t expect you to know much outside of the money angle), but believe it or not he brings a lot of excellent ideas to the table. LC wouldn’t be the same without him!</p>
<p><strong>Do you employ any staff and what are their roles?</strong></p>
<p>Mark and I share most responsibilities. My job is to maintain the website, customer service, creative direction, graphic design, and media inquiries. He deals with sales, distribution, mailings, negotiations. My mother helps out with mailings and order fulfillment once a week.</p>
<p><strong>Which personal qualities helped you succeed?</strong></p>
<p>The ability to not get discouraged by failure and bounce right back helped me tremendously. I’ve had many projects over the years which weren’t hugely successful (i.e., didn’t pay my bills) but I kept trying. It helps to have a creative vision and the confidence/work ethic to bring it to fruition. I am strongly driven by the desire to improve my current situation, no matter how good or bad – call it the emigre complex!</p>
<p>In addition, I have a friendly disposition and will give anyone a chance. Customers appreciate that.</p>
<p><strong>What influences you?</strong></p>
<p>It’s easier to say what doesn’t influence me – people who don’t “get me” &#038; naysayers. Otherwise, everything has the potential to inspire!</p>
<p><strong>Do you have any business qualifications?</strong></p>
<p>Aside from whatever experience I have, not much. I went to school for fashion design and dropped out 2 years later. I felt that the program was moving too slow and just wanted to get out there and do it.</p>
<p><strong>How about make-up artistry or art?</strong></p>
<p>I did take some fashion illustration and design courses which helped develop my eye. Makeup-wise, I am completely self-taught. I believe that if you are really engrossed by something, nothing can stop you from mastering it! (Not to say that I’m a master, I’ve still got a long way to go.)</p>
<p><strong>Is Lime Crime available anywhere outside of the US?</strong></p>
<p>Yes, our distribution is growing all the time. Currently, we have online distributors in Norway, UK &#038; Australia, and working on Japan.</p>
<p><strong>Where do you see Lime Crime going in the future?</strong></p>
<p>My ultimate dream is to sell at Sephora. It’s the store that got me into makeup, opened up an entire new world full of glitter, color and excitement! Getting my makeup into a larger chain would mean to allow customers to experience it in person, without relying on swatches and reviews.</p>
<p><strong>Do you make more sales in shops or online?</strong></p>
<p>At the moment online since it’s our primary marketing strategy. The internet allows us to reach a wider audience than any physical store ever could. In addition to US, our customers hail from UK, Norway, China, Australia, Turkey, Croatia, Poland, Japan…</p>
<p><strong>How did you come up with the name Doe Deere?</strong></p>
<p>It’s a nickname Mark came up with and it sort of stuck. In in return, I call him Buck and together, we are “The Deers”. <img src='http://givegoodface.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>What is some of your background?</strong></p>
<p>I was born &#038; raised in Russia and moved to the US at the age of 17 with my mother and younger sister. Living in Russia, I was fascinated by American culture, most of which I got exposed to by the means of music. I practically learned English by listening to Michael Jackson’s Bad, which is ridiculous because even native speakers don’t understand what he is saying half the time!</p>
<p><strong>What do you like to do in your spare time? Any hobbies?</strong></p>
<p>I do what I love 24/7 – does that count? <img src='http://givegoodface.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I’m really into crafts, dissecting and interpreting fashion trends, music and animal rescue.</p>
<p><strong>What advice do you have for someone starting their own business in a similar field as you or someone my age (15) wanting to start as business in the future?</strong></p>
<p>The most important thing is to follow your heart, always. Do what you love – that’s what you’ll excel at. I would love to get deeper into this but that will require a whole another post. Stay tuned <img src='http://givegoodface.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em></p>
<p><em>Source: doedeereblogazine.com</em></p>
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		<title>Nicole Scherzinger.</title>
		<link>http://givegoodface.com/2009/05/nicole-scherzinger/</link>
		<comments>http://givegoodface.com/2009/05/nicole-scherzinger/#comments</comments>
		<pubDate>Thu, 14 May 2009 05:18:08 +0000</pubDate>
		<dc:creator>Jordan Liberty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[How-To/Tutorials]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://givegoodface.com/?p=34</guid>
		<description><![CDATA[Nic and Sam never cease to amaze us at givegoodface.com! Here, Nicola demonstrates a Nicole Scherzinger (lead singer of the Pussycat Dolls) inspired look. Nicole is absolutely stunning, and her makeup is always FLAWLESS! This video truly encapsulates that look and makes it super simple to achieve at home!
You can check out more from these [...]]]></description>
			<content:encoded><![CDATA[<p>Nic and Sam never cease to amaze us at givegoodface.com! Here, Nicola demonstrates a Nicole Scherzinger (lead singer of the Pussycat Dolls) inspired look. Nicole is absolutely stunning, and her makeup is always FLAWLESS! This video truly encapsulates that look and makes it super simple to achieve at home!</p>
<p>You can check out more from these fabulous ladies at fashionface.tv.</p>
]]></content:encoded>
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