This fall Shu launches its 129th makeup mode called ‘Primitribe’ (Primitive + Tribe). Created by international artistic director Kakuyasu Uchiide, this collection is bold and adventurous and vividly captures the Shu Uemura spirit.
Shu Uemura has always been one of my favorite lines, mostly due to its no-holds-barred approach to pigment and the dramatic. The line boasts a wild range of funky false lashes in their Tokyo Lash Bar, and is known for their appeal to pro makeup artists. How many lines can say they make a grass green, black, or true yellow lipstick?
This collection embodies the Shu look: audacious and whimsical with true quality and wearability. Turquoise and citrine ‘Painting Liners’ boast vividly on the advertisements and glide on smooth to the touch, while rich bronze and gold ‘Primal Color Sticks’ subtly add drama and warmth to the collection. I particularly love the mixed false lashes with hints of yellow and magenta!
With 6 all new eye colors, 3 blush duos, 2 lipstick shades and nail polishes, and a new addition to the Tokyo Lash Bar, Shu has (once again) re-established its reign as one of the most innovative and unafraid makeup lines on the market today.
Source: shuuemura-usa.com
