This is hands down the most common question women have. What foundation is right for me? How do I make sure what I choose is good for my skin type? Which formula will make me look my absolute best? Let’s first discover the different types of foundation:
Cream/Stick Foundation: My favorite type of foundation, creamy formulas are highly pigmented and smooth to the touch. Creams get such a bad rap, mostly because they are often referred to as ‘cake foundations.’ Truth is, creams CAN be the heaviest of foundations, but they can also be the most natural. Because of their high level of pigment, they can be worn sheer and still offer a lot of coverage per square inch. Great for most skin types.
Liquid Foundation: The most popular foundation type, liquids are also the most versatile. There are all kinds of formulas from anti-aging to full coverage to completely sheer. Liquids can be incredibly gorgeous — if you get the right shade. Liquids get a bad rap because so many women choose shades that are too heavy or too dark for their skin. Liquids are great for most skin types (just make sure you choose the right formula for yourself).
Tinted Moisturizer: This is more of a nickname than anything. Most tinted moisturizers are just a sheer liquid foundation with light moisturizing properties. Very natural looking, but doesn’t cover blemishes well. Great for dry or sensitive skin.
Mineral Foundation: This has been the big fad over the past decade, but surprisingly, not a universal formula. Powders are great for normal to oily skin types and can easily create a flawless finish in seconds. Very few mineral foundations are good for mature or dry skin types. Great for sensitive skin.
When choosing a foundation, first decide how much coverage you want. A sheer foundation gives you a wash of color, but blemishes might still be visible. Medium coverage hides more blemishes and gives the skin a more polished look. Full coverage foundations make skin look perfectly flawless, but can look cakey if applied incorrectly. Also, keep in mind you can always add a little concealer to those pesky blemishes – so full coverage may not be your best starting point.
When choosing a foundation shade, pick up a few colors that look close to your skin tone and swipe a bit of each along your jaw line. Whichever color blends the best (and ‘disappears’) is a keeper. I encourage you to test different formulas to see how they work with your individual skin type. Some of my clients sit in my chair wearing mineral makeup and leave wearing a liquid they love – and vice versa. Don’t listen to your friends, your family, or even me. You have to wear this on your face, make it a personal decision. Just because Sally Sue wears tinted moisturizer, that doesn’t mean you’ll be able to.
Basically, there are a lot of options. But just remember that foundation is a three-step process: identifying your skin type, identifying the correct foundation formula, and purchasing the right shade.
Source: Jordanliberty.com
Thank you for the information on the foundations, this is a great help. I also wanted to know when exactly is your book coming out???